‘Reincarnation’: New Chanel film starring Cara Delevingne and Pharrell

British model Cara Delevingne in the new Chanel film, ‘Reincarnation’, by Chanel creative director Karl Lagerfeld.Source: YouTube

IN THE fashion world, uttering a word against Chanel is as bad as wearing socks and sandals.

But we’re calling it — the new Chanel film is strange and creepy.

Reincarnation, which premiered on Monday and is directed by Chanel’s creative director Karl Lagerfeld, stars British supermodel Cara Delevingne and Happy artist Pharrell Williams.

The 7-minute film accompanies the luxury fashion house’s annual Métiers d’Art show, an extravagant Paris-Salzburg themed show with an exclusive A-list guest list.

The film recreates the moment when Coco Chanel was first inspired to create the iconic Chanel jacket, while on holiday in 1954 Austria. Williams plays the bell boy whose fabulous jacket influenced Chanel and Delevingne stars as a naughty barmaid.

Cara Delevingne and Pharrell Williams pose at the Elle Style Awards in February. Photo: Ian Gavan. Source: Getty Images

As night falls and the hotel goes to sleep, Pharrell takes on the role of Austrian Emperor Franz Joseph I and Delevingne plays his wife, Empress Elisabeth “Sisi.” The pair sing and dance to “CC The World” the original soundtrack composed by Williams.

The film opens on two huge portraits of Williams and Delevingne, which later come to life during the weird dreamlike dance scene. There’s bad acting, bad dancing and loads of awkwardness.

While style.com was “totally enthralled” by the film, MTV called it “enchanting” and Glamour praised the “epic costumes”, I couldn’t help but feel weirded out during the whole thing.

Sorry, not sorry.

Watch the whole video below and see for yourself:

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Reincarnation